Since its establishment in 2018, the Beijing Art & Design Fair (AFIH) has been committed to exploring new possibilities for art presentation. As an influential hotel-based art fair brand in mainland China, AFIH breaks away from the spatial constraints of conventional art fairs by innovatively using five-star hotel rooms as exhibition spaces, allowing artworks to be experienced in settings that are more intimate and closely connected to everyday life.

AFIH aims to create a platform for art trading and exchange that encourages interdisciplinary integration and informed collecting. By offering visitors a more relaxed and comfortable environment, the fair seeks to make art more accessible while inspiring appreciation, reflection, and a sense of beauty.